BRANDEL, INC. has always been on the cutting edge of
merging telecommunications with marketing
opportunities. In the early 1990's, it was the advent
of the Pay-Per-Call industry that caught the eye of
its founder, Ben Deleon. He crafted several business
and marketing programs that offered information and
entertainment content on a pay-as-you-go basis.
Then in the mid to late 1990s came the emergence of
the Internet's World Wide Web. Brandel created online
advertorials via its domain, adking.com, which was
registered in 1996. This new business allowed
entrepreneurs to easily publish marketing materials on
the Internet when it was still primarily populated by
scientific and scholarly users who initially decried
the commercial invasion of the Web. It was obvious
that Mr. Deleon could see which direction the Internet
was taking.
In 2004, Brandel launched its Mobilitron line of
software products that utilized the Web-To-Mobilephone
(W2MP) delivery system to provide affordable mobile
marketing solutions, enabling small businesses to
send commercial text messages to their customers'
mobile phones on a broadcast basis.
In July 2008, Brandel launched a new line of mobile
products, this time using Short Code for easy SMS
access. In March 2009, Brandel
launched Mobile AdPix, a new system for delivering
text-and-picture advertising via the Mobile Web.
Today, Brandel caters to entrepreneurs, publishers,
marketers, resellers, and Web designers seeking to
start their own mobile advertising business and offer Text
Message-based as well as Web-based mobile advertising to business owners, professionals,
individuals, and institutions anywhere in the world.
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