06. WHAT IS A "PUBLISHER"?
The term "publisher" refers to YOU - the individual or business entity that owns and offers the SMS text advertising services. Since you are the owner of your own mobile advertising service, you are primarily responsible for the "CONTENT" that is being offered through your service. Hence, your role technically makes you the Content Provider, or what is referred to as the PUBLISHER.

07. WHAT IS AN "ADVERTISER"?
An Advertiser — also referred to as a "Bounce Ad Client" — is any business, professional, institution, or individual that seeks to have their advertising message made available via mobile bounce ad messaging system. Your advertisers are your Clients. They pay you to have their ads displayed on mobile phones.
Each Advertiser has its own unique KEYWORD. Each Advertiser can have UNLIMITED messaging

08. HOW DO PEOPLE RECEIVE A BOUNCE AD?
To request and receive a Bounce Ad, people must send a simple text message containing the OPT-IN CODE (which identifies the service) and the KEYWORD (which identifies the Advertiser whose message a consumer wishes to receive). Example: If the Opt-in Code is GETMSG and the Advertiser's keyword is JOESBAR, then the consumer must text the words GETMSG JOESBAR to your short code number.

09. WHAT IS AN "OPT-IN CODE"?
The OPT-IN CODE is the same as the DOMAIN NAME of the business that is offering the Bounce Ad service. If you want to offer Mobile Bounce Ad service to others, you need a Domain Name that will serve as your own unique Opt-in Code. Your Opt-in Code is the FIRST word that consumers must text in order to receive a Bounce Ad. 

10. WHAT IS A "KEYWORD"?
A Keyword is the word or name that an Advertiser chooses to specifically and uniquely identify itself to the general public. Each of your Advertising Clients will have their own unique Keyword. Their keyword is the SECOND word that consumers must text in order to receive a Bounce Ad.

11. CAN I USE THE SAME DOMAIN NAME TO MARKET BOTH BROADCAST AND BOUNCE AD?
No. If you intend to offer both Mobile Bounce Ad and Mobile Broadcast, you will need to allocate TWO unique Domain Names, one for each service. Most Publishers who do this, use the same domain name, but with different extensions. For example, you can use MYDOMAIN.COM for Broadcast, and use MYDOMAIN.NET for Bounce Ad. However, if you prefer, we also have the ComboText System, which offers BOTH Bounce and Broadcast delivery of Text Messages under a ONE domain name.

12. WHAT'S THE DIFFERENCE BETWEEN THE "BASIC" AND THE "PROPLUS" SYSTEMS?
All mobile and messaging functionalities are the SAME. However, with the Basic System, you only get 100 Advertiser Keywords. With the PROPlus System, you get One (1,000) Thousand Advertiser Keywords plus the "txtNpix" feature which enables your advertisers to add pictures to their text messages. So, for just $100 more for set-up and $19/month extra, you get TEN TIMES MORE Keywords plus the "txtNpix" feature when you order the PROPlus system. 

13. WHAT IS "txtNpix" AND HOW DO PEOPLE RECEIVE THE PICTURE?
txtNpix is a upgrade supported feature that enables your advertisers to include in their text message a link to a supported image. People who have smartphones can simply click on the link to view the accompanying image. Instead of just sending a simple text message, advertisers can now include an image which can enhance their marketing message and attract more customers.

14. IS "txtNpix" THE SAME AS MMS?
No. With MMS, the picture is an integral part of the text message, making MMS more expensive to deliver and possibly cause the recipient extra fees. txtNpix sends the picture separately through the Mobile Web, making it easily available to people with smartphones.

15. WHAT HAPPENS IF THE CUSTOMER HAS AN ORDINARY CELL PHONE?
If the recipient of the text message does not have smartphone, they will still be able to receive the text message in full. However, their phone won't be able to click to view the accompanying image. This is why, even with the txtNpix feature, advertisers must still write their text message in a manner that is sufficiently comprehensive in order to effectively deliver their marketing message.

16. IS THERE A DEMO THAT I CAN TRY?
Yes. From your phone, you can text the words US411 JOESBAR and send to 368674 (DOTORG) to receive a bounce-back advertising text message that informs you of Joe's Bar's location and happy hour specials, along with a 'Free Drink' offer from Joe's Bar. (PS. This demo already uses our txtNpix feature. So, if you are using a smartphone, you will also receive the accompanying image.)

03. CAN I SEE A SAMPLE WEBSITE LIKE THE ONE YOU'RE GIVING ME?
Yes. Go to ADSAVE.NET. This will give you an idea of how your own website will look.

IMPORTANT: The design of your website is by itself just a collateral element of our overall service. The most important and most valuable aspects of our service are NOT visible to you — which include all the Mobile Communications functionalities that: (a) make your Domain Name work with the Short Codes we use, and (b) enable your Advertisers to have their advertising text message accessible to all mobile users via short code.

04. CAN I SELECT ANY DOMAIN NAME I WANT FOR MY WEBSITE?
Yes. However, since your Domain name will also be used as your Opt-in Code, you should consider the following: (a) Keep your domain name short, preferably 15 characters or less. This will make it easier to remember and easier to type on a phone keypad; (b) Your domain name can only be a DotCom, DotNet, or DotOrg - because these three are the only ones that will work with the short codes we use.

05. I DO NOT HAVE A DOMAIN NAME; WHAT SHOULD I DO NEXT?
You can go to www.centralops.net to check whether the domain name you want to use is available. Then go to our Domain Set-Up Form (at the Web address shown on the email you'll receive after you order your Mobile Bounce Ad System) and complete the form accordingly. You have the option to register the domain name using any registry service you want, or we can register your domain name for you at no extra charge. We really recommend that you first check and make sure the domain name you want to use is available.

06. SHOULD I REGISTER MY OWN DOMAIN NAME OR SHOULD I LET BRANDEL DO IT FOR ME?
Registering your own domain name offers a lot of advantages, including the ability to choose your own registrar and control the records of your domain name for email and other purposes. Plus, if you wish to transfer or sell the domain name later on, you have full access to do whatever you want.

07. I HAVE REGISTERED MY OWN DOMAIN NAME; WHAT SHOULD I DO NEXT?
If you already have a domain name registered, simply go to our Domain Set-Up Form (at the Web address shown on the email that you'll receive after you order your Mobile Bounce Ad System) and complete the form accordingly. After completing the form, you will be instructed to point the DNS properties of your domain name to our servers we will program your website for mobile use.

08. WHAT IF I AM ALREADY USING MY DOMAIN NAME AND IT HAS CONTENT?
If that's the case, keep your current website where it is and just register a NEW domain name which we can use exclusively for your Mobile Bounce Ad service. Once you allot a domain name for your Mobile Bounce Ad service, it will have to be hosted at our server and you will NOT have any backdoor access to the website. You will not be able to add or make changes to the content of the website. 

09. WHAT IF I WOULD LIKE TO DESIGN MY OWN MARKETING WEBSITE?
In that case, we recommend you use TWO domain names: (a) Use one domain name as your Bounce Ad Opt-in Code, which we will host at our server and utilize for all mobile communications functions; and (b) Use the other domain name as your main marketing website, which you host, design, and manage any way you want. 

10. CAN I HAVE BRANDEL CHANGE THE GRAPHICS OF MY WEBSITE?
We will NOT do any custom modification to your Website which we host for you. The website itself is just an accommodation on our part. The primary reason we are hosting your domain name is to program the domain with all the mobile functionalities that are needed, and to provide you and your Advertisers with a Back Office system.

11. CAN BRANDEL MAKE MY WEBSITE BLANK OR POINT TO MY SELF-DESIGNED WEBSITE?
Yes, we can. This situation usually comes up when the publisher (you) wishes to design and host their own marketing website. We can make the website we are hosting display a blank screen, or we can have it point to another URL, which can be the marketing website you design and host on your own.

12. CAN I HAVE AN EMAIL ADDRESS USING MY DOMAIN NAME YOU'RE HOSTING?
We will NOT program any custom email address involving the domain name that we are hosting and using as your Opt-in Code. It would be better for you to use another domain name as an email address for your marketing or customer-contact needs. 

13. HOW CAN I SHOW THE KEYWORD SEARCH AT ANOTHER WEBSITE?
At your Admin Back Office, you will find an "I-Frame" HTML Script that you can add to any Web page that you design, and enable your Web page to display the Keyword Search features of your service and give potential Advertisers easy access to search and order the Keyword they want to use. The I-Frame script comes with very basic instructions, requiring that you to have a good working knowledge of HTML. (If you plan to use I-framing, you must have adequate knowledge of HTML and PHP. We do NOT provide any type of support or coaching as this is beyond the scope of our service.)